LinkedIn is a massive network of potential connections which may or may not translate into business for you. In the UK alone there are 23+ million users of LinkedIn.
Do you get connection requests from the right people? The ones who would be your ‘ideal clients’?
Ideally you should have a plan for who you want to connect with before you start using LinkedIn. In my previous blog post “Who do you want to attract on LinkedIn?” I explained about creating avatars of your ideal clients and planning how to attract them. Read more »