Getting started on LinkedIn – Part One – Your profile photograph
Getting started on LinkedIn: Part One – Your Profile Photograph
I am often asked for tips on how to get started with using LinkedIn effectively. I will be doing a series of blog posts about this.
The first place you need to start is with optimizing your profile.
Why optimize your profile?
Having a fully completed LinkedIn profile has the following benefits:
- The viewer can find out all about you
- You outline your skills and expertise
- Other people also corroborate this via Recommendations and Endorsements
- You appear in the search results for the keywords (basically your skills) that you want to be known for on LinkedIn
- You attract the right clients and opportunities for you
It is vital to get your profile right. It is your ‘public face’ and your opportunity to show you are an expert in what you do.
So what do you need to do to optimize your profile?
This would be an extremely long post if I put everything here so in this post I will start with the first thing that people see in the search results.
- Your photograph
A professional head and shoulder photograph
Are you an egg? How do people know they’ve found you especially if you have a common name?
You are 14x more likely to be viewed if you have a photograph on your LinkedIn profile #LinkedInTip #LinkedInStatistic
This is your public face so you need to present the image you want to be known for. It should be a recent image that is recognisably you for when you meet someone in person otherwise they may not recognise you.
It is worth paying a professional photographer to take a some photographs of you.
They know how to make you look good and will normally provide a selection of photographs for you to choose from.
Here are some example of my clients’ photographs:
You could also consider having your hair cut and styled and make-up done before taking the photograph. Some photographers offer this as a package. Another thing worth considering is having your colours done so that you appear healthier. My photograph and several of those above were taken by Tina Chatfield.
Please remember it should be a head and shoulder shot of you looking at the camera and a smile helps, after all, you want to appear attractive to others! It doesn’t matter if it is black and white or colour, that’s your personal preference.
Where to share?
When you choose an image and put it onto LinkedIn, you should then put it onto all your other social media profiles to boost your online visibility.
Also consider adding it to
- your website
- your business cards
- your email signature
- any literature you give out
- pop-up banners
Quick Tip No 1: Gravatar will associate a photo with an email address online so if you comment on other blog posts then your photo will appear next to that post. Simply sign up for an account and add your email address(es) – yes you can associate it with multiple email addresses and your photo and that’s it.
Do you have any other suggestions for places to add your photo? Please comment below (and if you setup your Gravatar beforehand your photo will be shown too!)
Next time I will blog about your headline.
An Update to the blog post:
Here’s an example of somewhere else to put your image – an estate agent’s board. Do you have anywhere like this in your business?