Getting started on LinkedIn – Part One – Your profile photograph


Getting Started on LinkedIn

Getting started on LinkedIn: Part One – Your Profile Photograph

I am often asked for tips on how to get started with using LinkedIn effectively. I will be doing a series of blog posts about this.

The first place you need to start is with optimizing your profile.

Why optimize your profile?

Having a fully completed LinkedIn profile has the following benefits:

  • The viewer can find out all about you
  • You outline your skills and expertise
  • Other people also corroborate this via Recommendations and Endorsements

  • You appear in the search results for the keywords (basically your skills) that you want to be known for on LinkedIn
  • You attract the right clients and opportunities for you

It is vital to get your profile right.  It is your ‘public face’ and your opportunity to show you are an expert in what you do.

So what do you need to do to optimize your profile?

This would be an extremely long post if I put everything here so in this post I will start with the first thing that people see in the search results.

  • Your photograph

A professional head and shoulder photograph

Are you an egg? How do people know they’ve found you especially if you have a common name?

Tweet: You are 14x more likely to be viewed if you have a photograph on your  LinkedIn profile http://bit.ly/18lArRN #LinkedInTip #LinkedInStatistic

You are 14x more likely to be viewed if you have a photograph on your  LinkedIn profile #LinkedInTip #LinkedInStatistic

This is your public face so you need to present the image you want to be known for. It should be a recent image that is recognisably you for when you meet someone in person otherwise they may not recognise you.

It is worth paying a professional photographer to take a some photographs of you.

They know how to make you look good and will normally provide a selection of photographs for you to choose from.

Here are some example of my clients’ photographs:

client photos on linkedin2

In addition

You could also consider having your hair cut and styled and make-up done before taking the photograph. Some photographers offer this as a package. Another thing worth considering is having your colours done so that you appear healthier. My photograph and several of those above were taken by Tina Chatfield.

emma cox border

Smile!

Please remember it should be a head and shoulder shot of you looking at the camera and a smile helps, after all, you want to appear attractive to others! It doesn’t matter if it is black and white or colour, that’s your personal preference.

Where to share?

When you choose an image and put it onto LinkedIn, you should then put it onto all your other social media profiles to boost your online visibility.

Also consider adding it to

  • your website
  • your business cards
  • your email signature
  • any literature you give out
  • pop-up banners

Quick Tip No 1: Gravatar will associate a photo with an email address online so if you comment on other blog posts then your photo will appear next to that post. Simply sign up for an account and add your email address(es) – yes you can associate it with multiple email addresses and your photo and that’s it.

Do you have any other suggestions for places to add your photo? Please comment below (and if you setup your Gravatar beforehand your photo will be shown too!)

Next time I will blog about your headline.

An Update to the blog post:

Here’s an example of somewhere else to put your image – an estate agent’s board. Do you have anywhere like this in your business?

estate agent board with photo

5 comments

  • Emma, this is great practical advice. Especially about other places to share and the Gravitar idea. I’d never quite understood the need for one until now. I shall implement these and look forward to future posts. Thank you.

    • I’m glad you found it useful Janet. Gravatar is a simple but powerful tool. One other place I’ve seen photographs recently is estate agent advertising boards. Not something traditionally done in the UK (but popular in the US, Australia and New Zealand) but it helps to personalise the sale. You become the visible face of the transaction/your company. One local estate agency does it and I see their boards all over the town.

  • Great blog Emma – thanks for the great advice.

    I’ve just signed up to Gravatar (hopefully it is working).

    Daniel

  • Very wise article. I invested in getting a professional headshot photograph taken (by http://www.richardtorblephotography.com/). This involved a professional prepping hair and make-up too, which was a great relief for me to not have to think about preparing this element.

    Thanks for the Gravatar suggestion. I look forward to future blogs!

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