Effective Linkedin | How to send a Targeted Company Status Update on LinkedIn

Did you know LinkedIn has recently changed the way it is setup and you can now send a targeted company status update to a selection of your company followers? This means you can choose (using filters) which of your followers receive a particular update.

To do this you need to set yourself up as one of the administrators of your company page (you may think you are already an administrator if you can edit it but LinkedIn want you to be a Designated User for this)

Click on your Company Name and this should load your company page

On the Company Page, Click onĀ Admin Tools and thenĀ Edit

linkedin company page status update





You will be presented with the following:

linkedin company status designated user







Click the Designated Users only button and then type your name into the box below it.

linkedin company status showing chosen user













Click on Publish to save and LinkedIn will send an email to the person appointed as a Designated User to confirm this.

You should now see a Status Update box

linkedin company page status update box











You can choose to post an update that is visible to all your followers or if you click on All followers you can choose a target audience and then refine which of your followers should receive the update.

linkedin targetted audience option





You can choose from Company Size, Industry, Function, Seniority and Geography to filter your audience.