Category Archives: Strategy

3 tips for reviewing and managing your LinkedIn connection requests

LinkedIn is a massive network of potential connections which may or may not translate into business for you. In the UK alone there are 23+ million users of LinkedIn.

Do you get connection requests from the right people? The ones who would be your ‘ideal clients’?

Ideally you should have a plan for who you want to connect with before you start using LinkedIn. In my previous blog post “Who do you want to attract on LinkedIn?” I explained about creating avatars of your ideal clients and planning how to attract them. Read more »

Attracting clients on LinkedIn

attracting clients

Who do you want to attract on LinkedIn?

With over 400+ million people on LinkedIn now and 2 people joining every second LinkedIn is a massive pool of potential. But potential what?

When using LinkedIn you need to think strategically. You need to set goals and part of those goals needs to be ‘who’ you are attracting and connecting with. Read more »

What’s your LinkedIn strategy?

LinkedIn strategy

Do you have a strategy for your use of LinkedIn?

LinkedIn is an essential marketing tool to help create a network that works for you and to get the right results you need a LinkedIn strategy.

Marketing should account for around 40% of your working time, this seems a lot I know but the more time you put into it the better your results will be.

There are many different ways of using LinkedIn to grow your business. Think of LinkedIn as a neural network with hundreds (or thousands) of connections being created which can retrieved as necessary. Read more »