Category Archives: Blog

5 Reasons why you should be using LinkedIn Slideshare

What is LinkedIn Slideshare?

SlideShare is a place to share attractive presentations online. These can be from PowerPoint or Keynote for the Mac and contain photos, videos, audio and other formats. PDF files can also be uploaded.

LinkedIn purchased SlideShare in 2012 and since then it has gradually been integrating SlideShare more closely with LinkedIn. Each has its own separate audience so publishing on SlideShare will reach people there and if you link it to your LinkedIn profile you can share your presentations on LinkedIn too.

SlideShare is a great addition to anyone’s LinkedIn profile. It makes your profile look more visually attractive as well as grabbing the viewer’s attention.

Read on to find out why you should be using Slideshare. Read more »

Guest blog: Why a book should be part of ‘brand you’

boost business success with a book

boost business success with a bookIf you’re an expert in what you do, then you may have noticed that a significant number of other specialists working in your field are authors of books about their area of expertise. Not only that, they’re probably also the ones who stand out above the rest due to their high profile and superb client attraction rate.

Read more »

SnagIt – my second essential business tool

Snagit
Business Tools

I often recommend tools that help me run my business efficiently to my clients and to other people I meet. My top five are my favourite tools that I use most regularly in my business (and wouldn’t be without). I use them daily (and multiple times per day in some instances)

There are free versions of some of them and others are very reasonably priced for what they allow you to do.

  1. Bit.ly shortens links (see post here)
  2. Snagit for taking screenshots and recording videos
  3. Evernote for note taking and organizing – basically replaces sticky notes and a lot more!
  4. Hootsuite for managing and scheduling social media
  5. FreeAgent for sending invoices to clients and keeping bills and expenses and you can also submit your UK tax return

I will do a separate, detailed blog post for each tool showing you how to use it.

This is the second in my essential business tools series.

snagitSnagit

Essential for capturing anything on my computer screen. From an icon to a scrolling screen, it works on PC desktops, laptops, mobiles, and Macs. I record videos with it to walk through a step by step process.

All the images in this blog post were captured using Snagit. The main image at the top was then added to Canva (another great tool) and more text and and a logo inserted.

Read more »

Getting started on LinkedIn – Part Three – Your LinkedIn contact details

 Getting Started on LinkedIn - P3 Contact details

Getting started on LinkedIn: Part Three – Your LinkedIn Contact Details

Why are your LinkedIn contact details important?

Given that people have an attention span shorter than a goldfish nowadays you need to make it easy for people to get in touch with you.

LinkedIn can add links to your website, multiple Twitter accounts, multiple email addresses, instant messaging such as Skype and WeChat. You can also customise the URL (or public name) that LinkedIn gives you to make it easier to find you on LinkedIn.

LinkedIn has several contact fields which, by default are not filled in. These include your phone number, address and website, very important information!

Read more »

Bit.ly – my number one business tool

Business Tools

I often recommend tools that help me run my business efficiently to my clients and to other people I meet. My top five are my favourite tools that I use most regularly in my business (and wouldn’t be without). I use them daily (and multiple times per day in some instances)

There are free versions of some of them and others are very reasonably priced for what they allow you to do.

  1. Bit.ly shortens links
  2. Snag It for taking screenshots and recording videos
  3. Evernote for note taking and organizing – basically replaces sticky notes and a lot more!
  4. Hootsuite for managing and scheduling social media
  5. FreeAgent for sending invoices to clients and keeping bills and expenses and you can also submit your UK tax return

I will do a separate, detailed blog post for each tool showing you how to use it.

My number one tool is

bit.ly logo

Essential for shortening links for sharing articles and posts online. It’s free to use and allows you to see how popular your links are.

Read more »

Getting started on LinkedIn – Part Two – Your LinkedIn headline

Getting started on LinkedIn: Part Two – Your LinkedIn Headline

Why is your LinkedIn headline important?

Your LinkedIn headline is a vital part of your LinkedIn profile because:

  • It appears at the top of your profile and is one of the first things people see about you
  • It shows in search results (and if you don’t have a photograph it is the only thing that is shown)
  • It appears next to any comments you make anywhere on LinkedIn (in groups, on other’s status updates etc)
  • It appears on any posts you publish

Read more »

Getting started on LinkedIn – Part One – Your profile photograph


Getting Started on LinkedIn

Getting started on LinkedIn: Part One – Your Profile Photograph

I am often asked for tips on how to get started with using LinkedIn effectively. I will be doing a series of blog posts about this.

The first place you need to start is with optimizing your profile.

Why optimize your profile?

Having a fully completed LinkedIn profile has the following benefits:

  • The viewer can find out all about you
  • You outline your skills and expertise
  • Other people also corroborate this via Recommendations and Endorsements

Read more »

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