Category Archives: Blog

Attracting clients on LinkedIn

attracting clients

Who do you want to attract on LinkedIn?

With over 400+ million people on LinkedIn now and 2 people joining every second LinkedIn is a massive pool of potential. But potential what?

When using LinkedIn you need to think strategically. You need to set goals and part of those goals needs to be ‘who’ you are attracting and connecting with. Read more »

What’s your LinkedIn strategy?

LinkedIn strategy

Do you have a strategy for your use of LinkedIn?

LinkedIn is an essential marketing tool to help create a network that works for you and to get the right results you need a LinkedIn strategy.

Marketing should account for around 40% of your working time, this seems a lot I know but the more time you put into it the better your results will be.

There are many different ways of using LinkedIn to grow your business. Think of LinkedIn as a neural network with hundreds (or thousands) of connections being created which can retrieved as necessary. Read more »

Business lessons on working from abroad – Part One

What business lesson did I learn when working from abroad?

It was a chance conversation at a networking meeting.

Christine said she was supposed to be going house sitting in France but a job had come up that she couldn’t turn down. Not one to miss an opportunity (and I love France) I asked her more about it as we walked back into town afterwards.

It was the perfect place to check my systems to see if the goal I had for working from anywhere was possible.

Read more »

2 Lessons from LinkedIn Power User Profiles

2 tips from LinkedIn Power Users

LinkedIn Power Profiles

I noticed recently that LinkedIn have quietly produced a short list of the most viewed LinkedIn profiles in each country of the world. They are known as Power Profiles.

To view the most popular profiles in the UK use this link https://lists.linkedin.com/power-profiles/uk and if you’re not in the UK replace the ‘uk’ on the end with your country’s initials e.g. ‘sg’ for Singapore.

Read more »

5 Reasons why you should be using LinkedIn Slideshare

What is LinkedIn Slideshare?

SlideShare is a place to share attractive presentations online. These can be from PowerPoint or Keynote for the Mac and contain photos, videos, audio and other formats. PDF files can also be uploaded.

LinkedIn purchased SlideShare in 2012 and since then it has gradually been integrating SlideShare more closely with LinkedIn. Each has its own separate audience so publishing on SlideShare will reach people there and if you link it to your LinkedIn profile you can share your presentations on LinkedIn too.

SlideShare is a great addition to anyone’s LinkedIn profile. It makes your profile look more visually attractive as well as grabbing the viewer’s attention.

Read on to find out why you should be using Slideshare. Read more »

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