Author Archives: emma

Attracting clients on LinkedIn

attracting clients

Who do you want to attract on LinkedIn?

With over 400+ million people on LinkedIn now and 2 people joining every second LinkedIn is a massive pool of potential. But potential what?

When using LinkedIn you need to think strategically. You need to set goals and part of those goals needs to be ‘who’ you are attracting and connecting with. Read more »

What’s your LinkedIn strategy?

LinkedIn strategy

Do you have a strategy for your use of LinkedIn?

LinkedIn is an essential marketing tool to help create a network that works for you and to get the right results you need a LinkedIn strategy.

Marketing should account for around 40% of your working time, this seems a lot I know but the more time you put into it the better your results will be.

There are many different ways of using LinkedIn to grow your business. Think of LinkedIn as a neural network with hundreds (or thousands) of connections being created which can retrieved as necessary. Read more »

Business lessons on working from abroad – Part One

What business lesson did I learn when working from abroad?

It was a chance conversation at a networking meeting.

Christine said she was supposed to be going house sitting in France but a job had come up that she couldn’t turn down. Not one to miss an opportunity (and I love France) I asked her more about it as we walked back into town afterwards.

It was the perfect place to check my systems to see if the goal I had for working from anywhere was possible.

Read more »

Updates to LinkedIn Messaging

updates to LinkedIn messaging

LinkedIn have released a new version of Messaging which is gradually being rolled out globally.

Mine has been updated and there are some important changes that I need to make you aware of. Some of the changes are good and some are bad.

Messages sorted by sender

Messages are now sorted by the sender’s name with most recent first, rather than Inbox, Received and Archived.

Messages are now shown as a conversation. When you click on one which makes it easier to see who said what and when.

new linkedin messagesThe sender’s profile photograph also appears in this list. Another reason to have a good profile photo and it helps to build trust and recognition. To read other reasons why you should have a profile photo take a look at this blog post.

Your connection requests have moved

Connection requests are no longer visible under Messages.

They are now only accessible when you hover over the silhouette with a number next to it top right of the LinkedIn screen.

LI new connection requests2

However something important to note here.

DON’T click on Add Connections – this will then go into your email and want to connect up with everyone from there. Click on See all and all the connection requests will be visible.

LI new connection requests

 

Shared Messages visible to all

You cannot hide the LinkedIn contact details from other people in a shared message. Previously you could do this but it is no longer available. This means that everyone you send a joint message to will be able to see everyone else’s LinkedIn details and will be able to contact them.

Personally I do not like this as I think that this is an invasion of privacy. My LinkedIn network is made up of the people I choose to add to it and not people who may be given my details by someone else.

Please don’t use emoticons

You can add a photograph or attach a file to a message which is good but there is also an awful emoticon option to add to messages now. Please DON’T use it as it does not look professional and is more suited to the likes of Facebook.

What do you think of the new LinkedIn Messaging?

Do you think it is an improvement? Please let me know in the comments below.

2 Lessons from LinkedIn Power User Profiles

2 tips from LinkedIn Power Users

LinkedIn Power Profiles

I noticed recently that LinkedIn have quietly produced a short list of the most viewed LinkedIn profiles in each country of the world. They are known as Power Profiles.

To view the most popular profiles in the UK use this link https://lists.linkedin.com/power-profiles/uk and if you’re not in the UK replace the ‘uk’ on the end with your country’s initials e.g. ‘sg’ for Singapore.

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